Privacy Policy

Please read this privacy policy in great detail as it explains how Hill Farm Packington uses your personal information when you visit our website, make a booking, or purchase products through our site.
In relation to the personal information we process about you, the people in control of the data are listed at the footer of the page.
If you have any questions about this policy or do not agree with it, please contact us at [email protected]
We may update this policy from time to time by updating this page. We advise that you check this page regularly to ensure you are happy with any changes.

What does this policy apply to?

This policy applies to personal information we hold about yourself. We collect information at a number of points during our relationship with yourselves, for example, when you purchase an item through our website, book a stay with us, or if you contact us using the contact form.


This policy contains the following information:
• What information do we collect about you and why?
• Who do we share your information with?
• Where do we hold your information?
• What are your data protection rights?
• How do you make a complaint?
• The staff who can access your information

What information do we collect about you and why?

We collect different information depending on what you want to do and how you interact with us. Below is listed the different ways we collect information, what it is used for, and the legal grounds we have to store it.

Information collected when visiting our website

Where Hill Farm’s legal ground for processing is legitimate interests, you have a right to object to Hill Farms use of this information. If you want to object, contact us at [email protected]

Who do we share this information with?

Your personal information is only shared between trusted members of staff. No information you have provided us with during your interaction with our page is passed on to third parties for any use. Your personal information is passed on to the relevant members of staff to progress your bookings and/or enquiries. We can only access the information you have provided us with, and it is used for the purpose intended.

In some circumstances, we may have to disclose your personal information by law, because a court or the police or other law enforcement agency or public authority has requested it using the appropriate channels.

How long do we keep your information?

We only hold your information for as long as it is necessary to provide services to you unless there is a requirement to hold information for a longer period – for example our insurers require us to hold certain information for certain periods of time.
If there is a possibility that you may have a legal claim against us, for example if you have an accident while on the farm, or have made a complaint about a break with us, then we will hold your information for the duration of any statutory limitation period associated with such legal claims.
As a result, the length of time that we keep your information for will vary depending on the purposes for which we have it. In any event, we will review what information we need on an ongoing basis and will only retain it for the minimum amount of time that we need it for or are legally obliged to keep it for.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
If you would like more information about how long your personal information will be held for, you can contact us at [email protected]

What are your data protection rights?

You have the right to access your personal information and to receive a copy of it. You can exercise this right by emailing us at [email protected]
New data protection laws give you a number of additional rights including the right to request to have your personal data erased or transferred either to you or a third party in a commonly structured format and to have your personal information restricted. Please be aware that these latter rights only apply in limited circumstances and therefore even if you wish to exercise them, we may not always be required to comply.
When you exercise an individual right we may request further information to allow us to verify your identity. This is to ensure that the individual right is being exercised by the correct individual and ensures we continue to protect individual’s personal data. We may ask you to confirm certain pieces of information which we hold about you or in some cases ask you to provide proof of identification or of parental responsibility if you are making the request on behalf of a child.
For further information about how these rights apply, or to exercise your rights, please contact us at [email protected]

Who has access to my data?

Only members of staff have access to your personal data and can only access the data to progress a booking, enquiry, or complaints and feedback. The members of staff are listed below:
Andrew Sumnall – Business owner – can access limited information regarding bookings, and progress enquiries.
Janice Sumnall – Business manager - can access information needed to take payment for your booking, answer enquiries, and progress bookings.
Charley Greenwood – Business Administrator – can access information needed to take payment for your booking, answer enquiries, and progress bookings.

How do you make a complaint?

If you do not think we have processed your data in accordance with this privacy
policy, please contact us via email at [email protected]

If you are in the UK you have the right to complain to the Information Commissioners Office. Information about how to do this is available at

The Hill Farm Group

The company covered by this privacy policy is:

Hill Farm

E W Sumnall and Sons

Spring Lane


De La Zouch

LE65 1WU


Last updated: 20/02/20